Diversifying order fulfillment methods is essential for dispensaries to ensure that customer
needs are met and improve their overall customer experience. It is particularly important in the rapidly-evolving cannabis industry. Consumer needs and habits are changing rapidly, evidenced by fluctuating sales and volatile foot traffic data. Consumers crave new and exciting ways to shop while also having access to the latest products and trends. Here are a few ways that dispensaries can diversify their order fulfillment methods:
In-store pickup: Many customers prefer to pick up their orders in person, as it allows them to browse the dispensary and ask questions to knowledgeable staff. By offering in-store pickup, dispensaries can provide customers with a convenient option to get their orders quickly.
Curbside pickup: A curbside pickup is an excellent option for customers who want to avoid entering the dispensary or are in a hurry. By offering clear instructions for curbside pickup, dispensaries can make the process more convenient for customers.
Delivery: Delivery is becoming an increasingly popular option for dispensaries. By offering delivery, dispensaries can reach a wider audience and provide a more convenient option for customers who cannot leave their homes.
Third-party fulfillment: Some dispensaries partner with third-party fulfillment companies to handle the order fulfillment. This can be a good option for dispensaries that need more resources to handle order fulfillment in-house or that want to expand their reach to customers in other regions.
Automated dispensing: Automated dispensing machines or kiosks can be a convenient option for customers who want to pick up their orders and prefer a more discreet pickup option. You can expand your dispensary hours with minimal staffing costs.
Diversifying order fulfillment methods is essential for dispensaries to ensure that customer needs are
met and improve their overall customer experience. By offering various options, such as in-store pickup, curbside pickup, delivery, third-party fulfillment, and automated dispensing, dispensaries can provide customers the convenience and flexibility they seek. It’s essential to ensure that staff is trained on all order fulfillment methods and that systems are in place to ensure accuracy and efficiency. By diversifying order fulfillment methods, dispensaries can attract and retain more customers and stay competitive in the growing cannabis industry.
